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How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.
Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio...
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Current price: $190.80
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook.
Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio...
Either on our shelves or able to get quickly
Current price: $126.00
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
'A thought-provoking text that challenges readers to consider consumer behaviour in new and...
Current price: $239.00
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
'A thought-provoking text that challenges readers to consider consumer behaviour in new and...
Current price: $101.99
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and...
Read More about The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing)Either on our shelves or able to get quickly
Current price: $107.99
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Read More about Brands and Consumers: A Research Overview (State of the Art in Business Research)Either on our shelves or able to get quickly
Current price: $46.79
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Read More about Brands and Consumers: A Research Overview (State of the Art in Business Research)Either on our shelves or able to get quickly
Current price: $350.00
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original...
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Current price: $104.40
I prodotti nelle categorie di beni di consumo a rapida movimentazione si presentano sotto forma di diverse varianti, come dimensioni della confezione, tipi di confezione, sapori, forme, formule, ecc. Queste varianti sono funzionalmente molto differenziate l'una dall'altra, spesso ciascuna basata su...
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