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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with...
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Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with...
Read More about The Effect of Advertising and Display: Assessing the EvidenceEither on our shelves or able to get quickly
Title: Extracts from Records in the possession of the Municipal Corporation of the Borough of Portsmouth ... A new and enlarged edition by Robert East.
Publisher: British Library, Historical Print Editions
The British Library is the national library of the United Kingdom. It is one of the world's...
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this...
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'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
'A thought-provoking text that challenges readers to consider consumer behaviour in new and...
Current price: $239.00
'A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.'
Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia
'A thought-provoking text that challenges readers to consider consumer behaviour in new and...
Title: Extracts from Records in the possession of the Municipal Corporation of the Borough of Portsmouth; and from other documents relating thereto. By Richard J. Murrell and Robert East. With plans.]
Publisher: British Library, Historical Print Editions
The British Library is the national library...
Either on our shelves or able to get quickly
Current price: $27.54
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.
This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this...
Read More about John Quincy Adams The Critical Years 1785-1794Either on our shelves or able to get quickly
Current price: $18.95